Applying for Goldsmiths’ Fair: my experience – Wenyin Jiang

Wenyin Jiang is an award-winning jeweller based in London. Her collection NIBIRU, conceived at Central Saint Martins, bridges the precision of logic with the lyricism of movement. Influenced by sound art, kinetic sculpture, and Sumerian mythology, each piece resonates with themes of distance, connection, and cosmic rhythm. Rings, brooches, tiaras, and sculptural adornments gently chime when worn—echoes of stars they are named after.

Wenyin successfully applied for Goldsmiths’ Fair 2025 and was the recipient of one of 10 Emerging Business Bursary stands. We asked her about her application experience and what it meant to her and her business to exhibit at the Fair.

How many years have you been running your business?
I have been running my jewellery business since graduating from Central Saint Martins in 2022, which is now approximately three and a half years.

What made you apply to the Fair?
I was drawn to the Fair because it brings together a really knowledgeable and engaged audience. It feels like the right place to introduce my jewellery, talk directly with collectors, and share the ideas behind my work. It’s also one of the most respected platforms for jewellery in the UK, so for me it’s a great opportunity to reach new collectors, grow my practice, and be part of a strong community of skilled jewellers.

How did you hear about the bursary scheme?
I came across the bursary scheme while applying to the Fair through the website and realised that I was eligible to apply.

How did you find the application process?
I found the application process very straightforward, with clear and easy-to-follow information. The main challenge was choosing which pieces to submit and to decide which work would be most appropriate to bring to the Fair since I haven’t shown there before.

How did you choose which work to submit?
I followed my own instincts while also asking professionals for advice on which pieces worked best together as a collection and which would be most suitable to bring to the hall for physical selection. I tried to balance different styles, colours, scales, etc.

How did you find the training given by the Goldsmiths’ Centre?
I’ve always found the training at the Goldsmiths’ Centre very helpful. It played an important role in helping me set up my jewellery business in a relatively short time, with strong professional guidance. Everyone at the Centre is very supportive, and I’ve learned a great deal about marketing, photography, and how to communicate my work more clearly.

Which aspect of the Emerging Business Bursary scheme did you feel was most
valuable to you and your business?
For me, the most valuable part of the Emerging Business Bursary was definitely
the financial support , which gave me more freedom to focus on developing my
jewelleries. On top of that, Zoe’s training sessions at the Goldsmiths’ Centre on selling techniques, both online and in-person at Goldsmiths’ Hall, were incredibly helpful. They really made me think about how to present and sell my pieces more confidently.

How has the Fair exposure impacted your client base?
Showing my work at the Fair has really helped me reach new clients. I’ve met collectors, galleries, and jewellery lovers who I probably wouldn’t have reached otherwise, and it’s led to my first big commission and repeat buyers.

Was there anything about the Fair you wish you’d known? What’s your top tip
for new applicants/exhibitors?
I don’t really have one specific tip for new exhibitors. I think everyone has their own way to success, and each exhibitor brings something unique and talented to the Fair.

See Wenyin’s work on her website and Instagram (@wenyinjiang)